Branding Archives - Alive Media - Web Design and Digital Marketing Agency - Augusta, GA

Web Design and Digital Marketing Agency

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Logo Design // DRT

Since 2012, Dance Recital Ticketing has provided online ticketing services for dance studios. The company is now expanding its services to include ticket services for other events, including music festivals, sporting events, theatrical performances, and conferences. As they make this change to their portfolio, they are also changing their name.

Dance Recital Ticketing will now be DRT, and they reached out to Alive Media to create updated marketing assets – including a new logo. The new DRT logo uses a simple bold font, with a subtle nod to a traditional ticket roll. When designing a new logo, the Alive Media team works closely with the client to define an aesthetic and develop a logo that effectively represents the company’s image and is suitable for both online and print media. The design team at Alive Media can help you create a logo that will grow with your company. Contact us today to begin.

Is Branding Important for My Small Business?

For certain companies, simply say their name and your brain can quickly recall a logo, a slogan or tagline and perhaps a few lines from a commercial. Many preschoolers can point out their favorite fast food restaurant on a sign, billboard or online ad long before they can read. You are drawn to certain businesses because of their “vibe”.

Each of these examples demonstrate the importance of branding. Branding refers to the process of creating a unique identity and image for a company, product, or service in the minds of customers. Effective branding includes developing a strong logo, tagline, and messaging that accurately represent an organization’s distinctive values, mission, and goals. These elements then form a baseline for a consistent and cohesive visual and verbal identity across an organization’s marketing materials, including their website, print and online advertising and social media presence, as well as packaging and signage.

Undeniably, strong branding can make a business – regardless of size or industry – stand out from the pack. Building a strong brand identity takes time and effort, but the results are well worth it. Here are some actionable tips to help you create a strong brand identity for your small business:

Define your brand values:

Your brand values are the guiding principles that shape your business and the way you interact with your customers. Defining your brand values helps you establish a clear brand identity and communicate your values to your customers. Start by asking yourself what your business stands for, what makes it unique, and what sets it apart from your competitors.

Develop a brand voice and tone:

Your brand voice and tone should be consistent across all channels and reflect your brand values. Decide on a tone that aligns with your brand personality and appeals to your target audience. Your tone can be casual, formal, or somewhere in between, but it should always be consistent.

Be consistent:

Speaking of consistency, consistency is crucial when it comes to building a strong brand identity. Ensure that your brand messaging, voice, and visual identity are consistent across all channels, including your website, social media, and marketing materials.

Create a unique visual identity:

Your visual identity includes your logo, color scheme, typography, and other visual elements that represent your brand. Your visual identity should be unique and memorable, making it easy for customers to recognize your brand across all channels.

Be authentic:

Authenticity is essential when it comes to building a strong brand identity. Be true to your brand values and personality, and avoid trying to be something you’re not. Customers can spot inauthenticity from a mile away, and it can damage your brand’s reputation.

Need help with your branding or logo design? Alive Media can help. We offer comprehensive branding and graphic design services. We can help you develop your branding from the ground up, refresh stale marketing materials or website designs, or create specific graphic elements that reflect your current branding. Reach out to us today to get started.

 

What is Digital Marketing and Why is It Important to My Business?

In today’s digital age, it is almost a necessity for every business to have an online presence. While we still seek recommendations from friends, the majority of people use the internet to research products and services before making a purchase decision. This is where digital marketing comes into play. Digital marketing has become an essential tool for businesses of all sizes and industries. It enables businesses to reach a target audience through various digital channels such as search engines, social media, content marketing, and more.

When used effectively, it provides a cost-effective approach to engage prospective clients. Here are a few reasons why:

Increases Brand Awareness
Digital marketing allows businesses to reach a wide audience and increase brand awareness. With more than 4.6 billion people using the internet globally, businesses can use digital marketing strategies to reach audiences efficiently. A creative and intentional approach can help your business stand out from the pack, and multiple digital channels – including social media, search engines, and pay-per-click (PPC) advertising – can be used concurrently to keep your business top of mind.

Targets the Right Audience
One of the biggest benefits of digital marketing is that it allows businesses to target the right audience. Traditional marketing strategies like television or radio ads can be expensive and often reach a broad audience that may not be interested in the product or service being advertised. With digital marketing, businesses can target a specific audience based on demographics, location, interests, and behavior. This ensures that the right people see your website and online activities, making them more likely candidates to engage with your business.

Increases Engagement and Builds Relationships
Digital marketing provides businesses with an opportunity to engage with their audience and build relationships. Social media platforms like Facebook, Twitter, and Instagram allow businesses to connect with their customers, answer their questions, and respond to their comments. This engagement can help your business build trust with your customers and give them the confidence to engage in a purchase.

Generates Leads and Sales
Digital marketing can help businesses generate leads and sales. By using targeted advertising, businesses can attract potential customers to their website or social media pages. Once on your website, your business can use a variety of techniques to convert those visitors into leads or sales. This can include offering free trials, providing relevant and informative content, or offering exclusive discounts.

Quantifiable Results
One of the most significant benefits of digital marketing is that it provides measurable results. With traditional marketing strategies, it can be challenging to track the effectiveness of a campaign. However, digital marketing activities generate detailed analytics that can be used to optimize and adjust an online campaign. This allows your businesses to see which strategies are working and which ones need to be adjusted.

Digital marketing is an essential tool for businesses of all sizes and industries. It provides businesses with an opportunity to develop brand awareness, target specific audiences, increase engagement, generate leads and sales, and stay ahead of competitors. If you are ready to use digital marketing for your business, reach out to Alive Media today. We are your local experts for website and logo design and digital marketing, including search engine optimization (SEO), PPC (pay-per-click) advertising, social media marketing, online content creation, and more.

Logo Design | Robert Jeff Jones Nursery

Robert Jeff Jones Nursery, Inc., located in Wrens, GA is a family business that grows the very best plants for the wholesale market, from trees to flowering shrubs to turf. They have over 35 years in the wholesale nursery business.

A strong, consistent visual brand is critical to standing out from the competition and can give potential clients the confidence they need to move forward with your business. A professionally designed logo is used across digital and print platforms, making it a strong investment. Our design team can help you make your logo ideas a reality or – if you’re feeling stumped – we’ll brainstorm with you to come up with a logo that will stand the test of time. Reach out to us today to get started.

Logo Design | Vanguard Pro Services

Vanguard Pro Services is a veteran-owned business that offers gutter guard installation and gutter and roof cleaning services for homeowners and small businesses throughout the CSRA. Vanguard is also the area’s exclusive Gutterglove DoneRight partner. The Alive Media design team worked with Vanguard to design a business logo, as well as coordinating business cards.

A strong, consistent visual brand is critical to standing out from the competition and can give potential clients the confidence they need to move forward with your business. A professionally designed logo is used across digital and print platforms, making it a strong investment. Our design team can help you make your logo ideas a reality or – if you’re feeling stumped – we’ll brainstorm with you to come up with a logo that will stand the test of time. Reach out to us today to get started.

Logo Design

 

Logo Design | Slay Appeal, LLC

Slay Appeal, LLC is a female-owned business that provides inspiration, encouragement, and spiritual guidance to its clients through intercessory prayer and other support services. Alive Media recently designed Slay Appeal’s new business logo, using images and supporting text that helps potential clients discern more about the business. 

A strong visual gives your brand both credibility and legitimacy, and a professionally designed logo can be used across digital and print platforms, including websites, social media sites, review platforms, business cards, and print media, making it a good investment. Our design team can help you make your logo ideas a reality or – if you’re feeling stumped – we’ll brainstorm with you to come up with a logo that will stand the test of time. Let us help you put your best digital foot forward.  Contact us today!

Site Design | Sweet Azalea Bakery

Sweet Azalea Bakery’s founder began by baking cheese straws for Augusta, GA, area weddings and other special events. As demand for the cheese straws grew, Sweet Azalea Bakery was formed. When we met with the Sweet Azalea Bakery, they wanted two primary things: an online platform to their baked goods nationwide and strong branding. Alive Media worked with Sweet Azalea Bakery to design a logo and supporting branding elements that speak to the Southern traditions on which the bakery was established. We also developed a clean, user-friendly website with ecommerce functionality, so that visitors can easily view product options, purchase cheese straws and other baked goods, and have them delivered to their door. 

Alive Media is a leader in branding and ecommerce site development for small businesses. Let us help you expand the reach of your business today.


(launch site)

Branding & Site Design | S&H Construction

S&H Construction wants their potential customers to be able to picture their custom-built home, and one of the best ways to do that is to have a website that showcases completed projects.

For this client, we chose a homepage display with a large, colorful image slider. This image is meant to catch the attention of the visitor to the website and show them a vision of their completed home project.

Though S&H is a newer company with only a few projects to share currently, they will be able to easily update and add content to their website thanks to the training our team provided to them.

Are you ready to have our team build a website and is modern and beautiful, but also appeals to your customers, all while following search engine optimization standards?

Contact us today to learn more about how our team can help!

Branding & Site Design | shoesucker.com

site design aiken sc

Our client loves shoes, and wanted to revamp her online store and rebrand her business using a new name… Shoe Sucker, with the tagline “when you’re a sucker for shoes.”

To begin, we mocked up several logo options. Shoe sucker allows for a lot of ways to play on the words visually, and we arrived at the design of this logo, which incorporates shoes and the candy sucker, complete with a cute bit out of it. Our client wanted an equally playful color scheme, and chose the teal and purple combination, which adds a vivid touch in her logo and on her new website.

logo design aiken sc
site design aiken sc

Speaking of the website, we needed a ecommerce site that would meet the needs of her clients and showcase her products in a way that reflected the playful nature of the company. The Shoe Sucker online store includes plugins that allow for featured products to be displayed on the homepage, and for the most popular shoe styles to automatically fill. These features allow customers to know what is trending and purchase accordingly.

Does the online shopping experience on your current ecommerce website need an update? Are you wanting to sell products online, but don’t know where to begin? We can help! Contact us to get started.

Branding for Bondex | Video Profile & Website

video production for businesses

Business Profile Video Project

Our area is home to an international textile manufacturer, and we had the honor of putting together a new website and video for Bondex, Inc. Did you know we offer videography services, to include drone footage?

The below video is not only used on their new site design, but will also be showcased in their booths at trade shows.

Bondex Business Profile

Website Design Project

Textile manufacturing on a custom level is complex, and our team worked with Bondex to compile a clear message on their website. We provided video and photography services on this project to give the site a personalized feel.

Not only can their customers find the information they need quickly, but we produced an animated homepage header and a crisp, modern design that communicates their capabilities and innovation techniques.

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