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Web Design and Digital Marketing Agency

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What is Digital Marketing and Why is It Important to My Business?

In today’s digital age, it is almost a necessity for every business to have an online presence. While we still seek recommendations from friends, the majority of people use the internet to research products and services before making a purchase decision. This is where digital marketing comes into play. Digital marketing has become an essential tool for businesses of all sizes and industries. It enables businesses to reach a target audience through various digital channels such as search engines, social media, content marketing, and more.

When used effectively, it provides a cost-effective approach to engage prospective clients. Here are a few reasons why:

Increases Brand Awareness
Digital marketing allows businesses to reach a wide audience and increase brand awareness. With more than 4.6 billion people using the internet globally, businesses can use digital marketing strategies to reach audiences efficiently. A creative and intentional approach can help your business stand out from the pack, and multiple digital channels – including social media, search engines, and pay-per-click (PPC) advertising – can be used concurrently to keep your business top of mind.

Targets the Right Audience
One of the biggest benefits of digital marketing is that it allows businesses to target the right audience. Traditional marketing strategies like television or radio ads can be expensive and often reach a broad audience that may not be interested in the product or service being advertised. With digital marketing, businesses can target a specific audience based on demographics, location, interests, and behavior. This ensures that the right people see your website and online activities, making them more likely candidates to engage with your business.

Increases Engagement and Builds Relationships
Digital marketing provides businesses with an opportunity to engage with their audience and build relationships. Social media platforms like Facebook, Twitter, and Instagram allow businesses to connect with their customers, answer their questions, and respond to their comments. This engagement can help your business build trust with your customers and give them the confidence to engage in a purchase.

Generates Leads and Sales
Digital marketing can help businesses generate leads and sales. By using targeted advertising, businesses can attract potential customers to their website or social media pages. Once on your website, your business can use a variety of techniques to convert those visitors into leads or sales. This can include offering free trials, providing relevant and informative content, or offering exclusive discounts.

Quantifiable Results
One of the most significant benefits of digital marketing is that it provides measurable results. With traditional marketing strategies, it can be challenging to track the effectiveness of a campaign. However, digital marketing activities generate detailed analytics that can be used to optimize and adjust an online campaign. This allows your businesses to see which strategies are working and which ones need to be adjusted.

Digital marketing is an essential tool for businesses of all sizes and industries. It provides businesses with an opportunity to develop brand awareness, target specific audiences, increase engagement, generate leads and sales, and stay ahead of competitors. If you are ready to use digital marketing for your business, reach out to Alive Media today. We are your local experts for website and logo design and digital marketing, including search engine optimization (SEO), PPC (pay-per-click) advertising, social media marketing, online content creation, and more.

The Incredibly Courteous Staff at Drive, Chip and Putt

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My  wife and I attended this year’s Drive, Chip and Putt event held here locally at the Augusta National in Augusta, GA on Sunday, April 5.

The grounds were as beautiful as expected but one stand out that we really didn’t expect was that everyone we crossed paths with said, “Happy Easter” or “Welcome to the Masters” and asked, “Is there anything I can help you with?”  We were extremely impressed with the level of customer service we received the entire time we were there. Masters golf ball

As a business owner, I know the importance of making sure the needs of my clients are met but that day, I realized that going that extra mile to give the best impression possible will have them not only thanking me but also telling others about how they were treated with the utmost respect.

My take-away at this year’s Drive, Chip and Putt wasn’t as much to do with the sport of golf as it was to make sure that my past, present and future clients experience the same value that Kim and I did.

Alan Jones
Owner/Creative Director


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

New Site- Thrive: Faith, Family & Food

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We are proud to show off the new site we designed for McKenna Hydrick. Check out her site and what we have done. Let us know how we can help you design the website for your needs, to increase exposure for your business, or add convenience for your customers.

Check out our website Alive Media Online.

MckennaTHRIVE_HOMEpage1Hydrick Family has a powerful story of faith, family and food. Over the past several years their lives have changed drastically. From food, their hearts, friendships and desires, McKenna shares how God has remained faithful throughout their struggle. Out of this disease called EOE, she has found a way to reach out and help others that are struggling just as they are. So check out her blog at http://thrivetolive.com. Read what EOE is all about and the disease this family is facing. Look into the recipes she posts that are healthy yet yummy. Find her many resources that they find helpful.

 


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

New Site Launch – Evans Fitness Club

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Evans Fitness Club – Website and Ipad Kiosks

EFC

A modern fitness club with state of the art equipment deserves to have an equally impressive website and that’s exactly what Evans Fitness Club has. With a website, Evans Fitness Club can showcase its 50,000 square foot facility on the web together with its high tech exercise equipment which are difficult to find in other facilities within the area.

The website contains all information regarding the fitness facility complete with contact numbers and emails, hours of operation and the management that keeps the place running. Various fitness programs can also be accessed through the site like yoga, Pilates, bootcamps and group exercises with their corresponding schedules. For interested parties, they can ask assistance through the site from members of the customer service team or the sales team. Contact information is available on the website.

iPad kiosks are the latest additions to the facility that could very well facilitate training and efficiency at Evans Fitness Club. Through these iPad kiosks, members can view their schedules as well as the programs the club offers. Training will be smooth-sailing and a lot more manageable with their help. EFC1

With an updated training facility, effective training programs, helpful and accommodating coaches  plus a website from our web design team, Evans Fitness Club easily becomes the benchmark all other fitness centers tries to measure up to.

 


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

Augusta, The Masters and Your Website

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The Masters Augusta GA GolfThe Masters® practice rounds begin in less than a week.  Personally, this is one of my favorite weeks of the year.  During this week, much of the national eye, really international, focuses on our community in Augusta, GA and the Augusta National.  It really is a fun part of living in the CSRA.

For local business owners that have a brick and mortar storefront, it’s also a great opportunity to take advantage of the thousands of guests the tournament brings.  That’s a much welcomed business boost, especially in the current state of the economy.  If you’re a business owner, you no doubt have spent a good bit of time and resources in getting ready.  Have you considered your web presence in those preparations?

If not, here’s a scenario to consider: A tourist is in town for the tournament.  They’re looking for a place to eat dinner at that evening or looking for something to do.  There’s a high probability that they will be searching for places using their smart phone or laptop.  If they’re driving, it’s more likely they’ll be grabbing their iphone or droid and searching for a place online.

Here are some questions to think through:

  • Do I have  website?  Is it one that I would be proud to show off and for people to see?
  • Do I have some promotional items ready?  Maybe a special Master’s week deal?
  • Is my website high enough in the search engine listings so that it can even be found?
  • Should I have a mobile version of my website or will my current site work?
  • Do I have social media connections to the site (Twitter, Facebook, etc.) so that customers can keep up to date with sales, product offerings, new releases, etc.?
  • Is my website current and up to date?

Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

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