Social Media Marketing Archives - Alive Media - Web Design and Digital Marketing Agency - Augusta, GA

Web Design and Digital Marketing Agency

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What is Digital Marketing and Why is It Important to My Business?

In today’s digital age, it is almost a necessity for every business to have an online presence. While we still seek recommendations from friends, the majority of people use the internet to research products and services before making a purchase decision. This is where digital marketing comes into play. Digital marketing has become an essential tool for businesses of all sizes and industries. It enables businesses to reach a target audience through various digital channels such as search engines, social media, content marketing, and more.

When used effectively, it provides a cost-effective approach to engage prospective clients. Here are a few reasons why:

Increases Brand Awareness
Digital marketing allows businesses to reach a wide audience and increase brand awareness. With more than 4.6 billion people using the internet globally, businesses can use digital marketing strategies to reach audiences efficiently. A creative and intentional approach can help your business stand out from the pack, and multiple digital channels – including social media, search engines, and pay-per-click (PPC) advertising – can be used concurrently to keep your business top of mind.

Targets the Right Audience
One of the biggest benefits of digital marketing is that it allows businesses to target the right audience. Traditional marketing strategies like television or radio ads can be expensive and often reach a broad audience that may not be interested in the product or service being advertised. With digital marketing, businesses can target a specific audience based on demographics, location, interests, and behavior. This ensures that the right people see your website and online activities, making them more likely candidates to engage with your business.

Increases Engagement and Builds Relationships
Digital marketing provides businesses with an opportunity to engage with their audience and build relationships. Social media platforms like Facebook, Twitter, and Instagram allow businesses to connect with their customers, answer their questions, and respond to their comments. This engagement can help your business build trust with your customers and give them the confidence to engage in a purchase.

Generates Leads and Sales
Digital marketing can help businesses generate leads and sales. By using targeted advertising, businesses can attract potential customers to their website or social media pages. Once on your website, your business can use a variety of techniques to convert those visitors into leads or sales. This can include offering free trials, providing relevant and informative content, or offering exclusive discounts.

Quantifiable Results
One of the most significant benefits of digital marketing is that it provides measurable results. With traditional marketing strategies, it can be challenging to track the effectiveness of a campaign. However, digital marketing activities generate detailed analytics that can be used to optimize and adjust an online campaign. This allows your businesses to see which strategies are working and which ones need to be adjusted.

Digital marketing is an essential tool for businesses of all sizes and industries. It provides businesses with an opportunity to develop brand awareness, target specific audiences, increase engagement, generate leads and sales, and stay ahead of competitors. If you are ready to use digital marketing for your business, reach out to Alive Media today. We are your local experts for website and logo design and digital marketing, including search engine optimization (SEO), PPC (pay-per-click) advertising, social media marketing, online content creation, and more.

Site Design | North Augusta Forward

North Augusta Forward is a local organization dedicated to providing the best possible quality of life for the community of North Augusta, SC. Alive Media worked to create a completely revitalized North Augusta Forward website design, featuring all-new branding developed for the organization through their participation in the Main Street South Carolina program. 

Their new site features detailed information on their organizational initiatives as well as local area information designed to give site visitors “a taste of” all North Augusta has to offer, brought to life by a modern design and crisp, bright photography and drone footage. From navigation, site layout, and copy writing to final live site results, Alive Media helped North Augusta Forward design a website that highlights the organization’s past successes and future goals. Let Alive Media help you! Our team is available to help your business with all its digital marketing needs.  Contact Us Today!

How To Do More With Less

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As a business owner, you probably recognize the importance of doing online marketing.  I hope so, anyway.  One of the challenges that business owners face is coming up with fresh ideas and content for your website, for your blog, for social media, videos, etc.  It can seem overwhelming, but it doesn’t have to be. In this video, I’m going to share with you 3 easy ways for you to start doing more with less when it comes to social media, blogging, videos and online marketing.

Thanks for your time. Much success to you!
Alan Jones


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

If You Build It They Will Come

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Does this scenario sound familiar to you?

You have spent months and many long hours working to develop your new website.  Whether you have designed it yourself or worked with a design/marketing firm, you have invested time, energy, money and creativity into that project.  Launch day comes and your website is now live and ready for the online crowds and new business to come your way!……except it just doesn’t.  The traffic just isn’t coming in like you had hoped, and your website isn’t very visible in search engines.

If that sounds familiar, it’s okay.  You’re not alone.

In today’s video I address a common misconception when it comes to your website, online traffic and visibility.

At the end of the video, I’ll give you two simple, beginner steps that you can start on today to begin to get the word out about your new (or existing) website.

The important thing is this: Have a marketing plan on how to begin to drive traffic toward your website.

I’ll be sharing some in depths tips and ideas on how to really increase your visibility online in future videos, too.

Thanks for reading this today and for your time.

Much success to you!
Alan Jones

 


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

Social Media Marketing: Best Business Practices

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social media marketing augustaAlive Media’s own Alan Jones (owner/creative director) had the pleasure of speaking to fellow business owners recently at a seminar hosted by the North Augusta, SC Chamber and local SCORE organization. We welcomed the opportunity to share particular trends in Social Media, which platform is best for certain types of businesses, tips when using Facebook for advertising and some practical tools & methods to increase effectiveness.

Here are some of the basic thoughts on social media that we shared during our time:

1. One of the most effective tools we find in utilizing Social Media for your business is to begin with a marketing plan and calendar. This plan will ensure that consistent and relevant information is being posted on a regular basis and puts you top of mind to consumers. Creating a calendar for your plan keeps you on task for when and what times of day to post.

2. With all of the many Social Media platforms to work with, we strongly suggest that you begin with one at a time and master each one before moving to another. In other words, don’t get overwhelmed feeling like you have to know EVERYTHING about Social Media to be effective.  Find which one carries most of your ideal customers and begin engaging with them there. Answer questions, post relevant articles and just create the relationships that will build trust and credibility in their minds.

3. Integrate visual Social Media into your marketing efforts. One of the largest trends today includes photos and video. Platforms such as Instagram, YouTube, Pinterest and Vine are exploding in the Social Media world and one of the best ways to advertise your products and or services is to Show them what you can do.

If you need assistance with designing a marketing plan and marketing calendar or guidance on which Social Media platform to begin with, feel free to contact us for a consultation.  We partner with businesses on helping them implement social media and even handle their social media marketing for them.

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Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

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