Search Engine Optimization
Why is SEO important for your website?
Let’s say you have a great-looking site with an image that delivers a strong message to potential clients. The question to ask now is, can they find it? No one will find you and buy anything unless you point the way. SEO is important because search engines are the most powerful sources of traffic on the web today. If you are not ranking high in search engines (especially in Google) you are missing on a HUGE chunk of traffic that could potentially bring sales and leads! How?
- Almost any online search first starts in search engines.
- Search engines account for 65-85% of any site’s traffic.
- Around 50% of online sales are attributed to visitors who came through search engines.
- Companies ranking high in search are usually thought of as industry leaders.
Our goal is to partner with you to get your site to the top of the search engines. Our submissions are manual and there is no software used during the submission process at all. Why? The search engines have turned against companies using web position software and will not list these sites. We work through a process that helps to ensure that your site is optimized to begin to drive traffic.
Our process includes the following:
- Keyword and competitive analysis. This involves identifying the keywords and phrases people actually use to search for you. To do it properly, we’ll first work with you to understand your business. Then Alive Media will research a variety of keyword options, making certain we choose the most effective words to optimize your site.
- Keyword placement and keyword density. The manner in which you use keywords or phrases is critical to success. We optimize your entire website, and focus on the placement, density, and prominence of your keywords. We’ll also make sure the keywords are seamlessly integrated into your overall presentation.
- Search Engine Friendly (SEF) We will code your website to ensure that your pages, links and menu items are Search Engine Friendly.
- Proper site construction. Alive Media uses best site construction techniques and will handle all of the technical and programming aspects of your website.
- Linking strategy. Alive Media can develop a solid strategy to increase your inbound links and maximize their effectiveness. We continually work to improve your overall link profile by building effective links TO your site.
- Search Engine Submission. Alive Media will then submit your website to Google, Bing, Yahoo! and 30+ other search engines and directories, both local and national.